The following video explains how you connect your smartphone to the motorcycle:
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Note: In order to use the BMW Motorrad Connected App you need the equipment Connectivity with the 6.5 "TFT display or the 10.25" TFT display.
You can find a list of the models for which Connectivity is available here.
The video shows the pairing with a 10.25 inch TFT display. The pairing for the 6.5 inch TFT display works in the same way.